Castoria
1868, May 12: A grant was patented to Dr. Samuel Pitcher of Mass. for a cathartic composed of senna, sodium bicarbonate, essence of wintergreen, taraxicum, sugar and water.
Castoria was initially sold under the name Pitcher's Castoria. In 1871, The Centaur Company was formed by Charles Henry Fletcher at 80 Varick Street, New York City to purchase the rights to and manufacture Pitcher's Castoria. It was renamed Fletcher's Castoria. Together with Demas Barnes and Joseph B. Rose who had purchased the formula for Centaur Liniment that same year, manufacturing began.
In the 1870s, The Centaur Company began doing significant advertising to create its brands, but primarily the advertising was for Castoria. There are some nice photographs of Castoria ads from the 1870s through 1920s on the buildings of New York that are still visible today (or at least at between the 1970s and 2005).
At the opening of the Brooklyn Bridge in 1883, Chas. H. Fletcher put ads on virtually every blank wall in sight. They are quite visible in images of the opening of the bridgeIn 1923 Sterling Drug purchased a 1/4 interest in The Centaur Company and eventually purchased the entire company. Between 1870 and World War II "Children cry for Chas. H. Fletcher's Castoria" was one of the best known advertising slogans.
In the 1920s, The Centaur Company was one of the earliest advertising targeted directly to women (see "Devil-may-care 1920s found papers giving women more voice and space", By Martin Kady Journal Now, 1997, Centennial, 1897-1997, Piedmont Publishing). Their advertising prior to that had targeted both men and women, but in the 1920s they began to advertise additionally in the new publications specifically targeted to women.
In 1934 The Centaur Company Division of Sterling Products purchased Z.B.T. products from the Crystal Corporation.
This entry is from Wikipedia,
Castoria was initially sold under the name Pitcher's Castoria. In 1871, The Centaur Company was formed by Charles Henry Fletcher at 80 Varick Street, New York City to purchase the rights to and manufacture Pitcher's Castoria. It was renamed Fletcher's Castoria. Together with Demas Barnes and Joseph B. Rose who had purchased the formula for Centaur Liniment that same year, manufacturing began.
In the 1870s, The Centaur Company began doing significant advertising to create its brands, but primarily the advertising was for Castoria. There are some nice photographs of Castoria ads from the 1870s through 1920s on the buildings of New York that are still visible today (or at least at between the 1970s and 2005).
At the opening of the Brooklyn Bridge in 1883, Chas. H. Fletcher put ads on virtually every blank wall in sight. They are quite visible in images of the opening of the bridgeIn 1923 Sterling Drug purchased a 1/4 interest in The Centaur Company and eventually purchased the entire company. Between 1870 and World War II "Children cry for Chas. H. Fletcher's Castoria" was one of the best known advertising slogans.
In the 1920s, The Centaur Company was one of the earliest advertising targeted directly to women (see "Devil-may-care 1920s found papers giving women more voice and space", By Martin Kady Journal Now, 1997, Centennial, 1897-1997, Piedmont Publishing). Their advertising prior to that had targeted both men and women, but in the 1920s they began to advertise additionally in the new publications specifically targeted to women.
In 1934 The Centaur Company Division of Sterling Products purchased Z.B.T. products from the Crystal Corporation.
This entry is from Wikipedia,
1988: Mentholatum purchase by Rohto, a Japanese company. (May 30, 1988, The Globe and Mail) ["Or take the purchase of $ 120 million (estimated 1990 sales) Mentholatum Co., Inc., the 100-year-old maker of the famous deep-heating ointment, Medi-Quik antiseptic, and Fletcher's Castoria, the children's laxative. Mentholatum was privately owned by the Hyde family of Buffalo, N.Y. until 1988, when it was sold to Osaka-based Rohto Pharmaceutical Co. "for a very handsome price," according to Robert Crandall, Mentholatum's president." (Forbes March 19, 1990)]. The Mentholatum Company's roots trace back to Wichita, Kansas, in the late 1800's. In 1889, despite a severe economic depression, Albert Alexander Hyde began a new venture, the Yucca Company, and turned it into a successful manufacturer and marketer of soap and shaving cream.
Castoria contains
Fl Extract of wormwood
Fl Extract of pumpkin seed
Fl Extract of senna
Fl Extract of rhubarb
Potassium corbonate
Rocelle salt
Oil of peppermint
Oil of anise
Oil of wintergreen
Alcohol
Sugar
Water
Castoria contains
Fl Extract of wormwood
Fl Extract of pumpkin seed
Fl Extract of senna
Fl Extract of rhubarb
Potassium corbonate
Rocelle salt
Oil of peppermint
Oil of anise
Oil of wintergreen
Alcohol
Sugar
Water