Hall's Catarrh
Purchased 1.25 Hancock 8-27-04
The story begins some time in the early 1870’s when Mr. Frank J. Cheney obtained the rights as sole agent for Halls Catarrh Cure from one Dr. Henry S. Hall who had been using the formula as a regular prescription for his patients for a number of years. Cheney began advertising in 1871 with a single style format and he continued to do so without changing it. He poured much of his profit back into advertising. His ads were simple in style and ubiquitous. By the late 1890’s he was advertising in over sixteen thousand papers throughout the world.
Cheney employed a large number of people. He had representatives throughout the country who canvassed cities and states, house to house. To give some idea of the size of his operations, by the mid 1890’s he was sending two hundred thousand circulars daily at a cost of about $300.00 a day for postage (a letter did not cost 32¢ in those days).
Cheney had a good deal of business acumen. The wrapper for the Catarrh Cure stated "One hundred dollar reward for any case of catarrh that can’t be cured with Halls Catarrh Cure". One man took twenty-six bottles, then foolishly asked for his money back. The Company wrote in reply that they believed he hadn’t given their product a fair trial.
Halls Cattarrh Cure was marketed as a panacea that, among other things protected the liver of those who consumed them.
In the early 1870’s Mr. Frank J. Cheney obtained the rights as sole agent for Halls Catarrh Cure. Cheney began advertising in 1871 whith a single style format and he continued to do so without changing it. He poured much of his profit back into advertising. His ads were simple in style and ubiquitous. By the late 1890’s he was advertising in over sixteen thousand papers throughout the world.
Halls Catarrh Remedy contains:
Gentian, course powder
Bitter orange peel, course powder
Cardamon seeds, course powder
Potassium iodide
Diluted alcohol
The story begins some time in the early 1870’s when Mr. Frank J. Cheney obtained the rights as sole agent for Halls Catarrh Cure from one Dr. Henry S. Hall who had been using the formula as a regular prescription for his patients for a number of years. Cheney began advertising in 1871 with a single style format and he continued to do so without changing it. He poured much of his profit back into advertising. His ads were simple in style and ubiquitous. By the late 1890’s he was advertising in over sixteen thousand papers throughout the world.
Cheney employed a large number of people. He had representatives throughout the country who canvassed cities and states, house to house. To give some idea of the size of his operations, by the mid 1890’s he was sending two hundred thousand circulars daily at a cost of about $300.00 a day for postage (a letter did not cost 32¢ in those days).
Cheney had a good deal of business acumen. The wrapper for the Catarrh Cure stated "One hundred dollar reward for any case of catarrh that can’t be cured with Halls Catarrh Cure". One man took twenty-six bottles, then foolishly asked for his money back. The Company wrote in reply that they believed he hadn’t given their product a fair trial.
Halls Cattarrh Cure was marketed as a panacea that, among other things protected the liver of those who consumed them.
In the early 1870’s Mr. Frank J. Cheney obtained the rights as sole agent for Halls Catarrh Cure. Cheney began advertising in 1871 whith a single style format and he continued to do so without changing it. He poured much of his profit back into advertising. His ads were simple in style and ubiquitous. By the late 1890’s he was advertising in over sixteen thousand papers throughout the world.
Halls Catarrh Remedy contains:
Gentian, course powder
Bitter orange peel, course powder
Cardamon seeds, course powder
Potassium iodide
Diluted alcohol